The revenue-sharing deal called for the two sides to split advertising revenue after the network recouped the expenses. In 2004, NBC reached a broadcast agreement with the National Hockey League (NHL). In 2001, NBC obtained the broadcast rights to horse racing's Triple Crown of Thoroughbred Racing in a five-year deal. In December 2005, NBC announced that it would not renew its agreement with NASCAR.
NBC televised the second half of the season and alternated coverage of the Daytona 500 with Fox.
NBC, along with Fox and TNT, obtained the broadcast rights of the top two series – the NASCAR Cup Series and NASCAR Xfinity Series – in a six-year deal, beginning in 2001. The deal lasted four years, after which the league and NBC parted ways.īeginning with the 1999 NASCAR Winston Cup Series, NBC began its foray into NASCAR. The network televised weekly games on a regional basis, as well as the entire playoffs.
In 2003, NBC obtained the broadcast rights and a minority interest in the Arena Football League. In 2001, the network partnered with the World Wrestling Federation (WWF) to establish the XFL – a new football league which introduced modified rules and debuted to tremendous, but short-lived fanfare, only lasting one season (NBC shared broadcast rights to the league's games, which were mainly held on Saturday nights, with UPN). With Comcast's acquisition of NBCUniversal in 2011, its own cable sports networks were aligned with NBC Sports into a part of the division known as the NBC Sports Group.įormer logo for NBC Sports, used from 1989 to 2011.ĭuring this era, NBC experimented with broadcasting emerging sports. Other programming from outside producers – such as coverage of the Ironman Triathlon – is also presented on the network through NBC Sports. Formerly operating as "a service of NBC News", it broadcasts a diverse array of sports events, including Major League Baseball, the French Open, the Premier League, the Ind圜ar Series, NASCAR, the National Football League (NFL), Notre Dame Fighting Irish college football, the Olympic Games, professional golf,the Tour de France and Thoroughbred racing, among others. The division is responsible for sports broadcasts on the network, and its dedicated national sports cable channels. NBC Sports is an American programming division of the broadcast network NBC, owned and operated by NBC Sports Group division of NBCUniversal and subsidiary of Comcast.
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