The streaming service first announced that it was testing Discovery Mode towards the end of 2020. And that’s just what they see in the song’s first month of Discovery Mode use.” “On average, we’ve seen users save Discovery Mode songs 50% more often, add them to playlists 44% more, and follow the artists 37% more. “We’ve been in testing mode, but the results speak for themselves,” Hadley told the Stream On audience. Spotify’s announcement about Discovery Mode’s expansion should not come as a surprise to much of the music industry - for several months, it’s been quietly emailing artists to tell them they can use the program through Spotify for Artists. Several members of Congress also questioned Spotify about whether Discovery Mode meets guidelines set forth by the Federal Trade Commission, which notes that “disclosures of paid content” should be “clear and conspicuous.” On the other end of the spectrum, music industry trade organizations and members of Congress alike have denounced the program as a new digital form of payola that will eventually lead to an overall decrease in the amount of royalties flowing from Spotify to labels and artists. Managers who are eager to get their artists’ music in front of as many people as possible have been enthusiastic about Discovery Mode - telling Billboard it’s a “brilliant tool” that can yield “incredible results,” for example.
Spotify Reveals New TikTok-Like Vertical Feed at Stream On
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